27. The Faces Behind the Magic

Woodstock was held at Max Yasgur’s 600-acre dairy farm in the Catskill Mountains of New York State. It was near White Lake in the town of Bethel, 43 miles (70km) away from the town of Woodstock. However, the festival was called Woodstock as the investment group that backed the concert was called Woodstock Ventures.

Yasgur was a nice farmer, the son of Russian Jewish immigrants who offered his farm to the festival organizers. During the festival, Yasgur even came onstage to say hi to the crowd. Many of his neighbors scorned him for hosting the festival and he was no longer welcome at the town’s general store. He was even sued by his neighbors for property damage caused by the concertgoers. Sadly, he died just four years after Woodstock at the age of 53 and became one of the only non-musicians to land a full page obituary in Rolling Stones magazine.

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